Analytics & Reporting

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Measures of Success

Monitoring performance, establishing measures of success and regular reporting is essential to not only track what works, but also to learn from things that don’t.

Whether you’re a marketing or web development client, at Hot Dog Solutions, it’s all about the numbers.

At the beginning of every project, we sit down and agree measures of success. As part of our onboarding process, we build for you a personalised dashboard that you can access whenever you like; or alternatively, we will update your documents / your weekly KPIs so you can have our reporting within one “mega” reporting document.

We work in both ways for clients.

Weekly Reporting And Communication

Every week, you will receive an update on the performance of your marketing activities, sent across by your account manager. This will range from a few pages, with an email summary to an entire marketing pack, depending on how much we do for you.

Training

Looking for support with Google Analytics? We can provide you with a crash course on how to get the most out of your GA account; or give you personalised training based on what you would like to focus on.

01

Traffic and Sales Generation

You can have the best website in the world, but if you don’t drive traffic to your site, then no one will know about how awesome you are!

02

Search Engine Optimisation (SEO)

Starting with a FREE audit, we will help you to get your site ranking well on Google.

03

PR services

Every client has different business objectives, audiences and opportunities. We use a series of techniques that help us identify what needs to be done to achieve your business targets. Increasingly important is getting under the skin of your target audiences, what motivates them, what needs you are addressing and finally, how and where to reach them in an actionable and measurable way.

04

Paid Search and Paid Social Media

We can boost your profile online, generate new traffic and sales in a cost effective / results driven manner. Working in conjunction with yourselves or on your behalf, we can target consumers in a variety of ways. Unlike other agencies, we do not earn additional commission on traditional Google Shopping, Pay Per Click and Paid Social campaigns (unless working on a pay on results basis).

05

Loyalty

We know how to appeal to customers. We know how to build programmes; we can help you associate point values with products and plan out both redemptions and establish your overall proposition.

06

Influencer Marketing

We have access to thousands of influencers in multiple countries who can tell their audience to support your business. We can match your brief to influencers and present you with options to amplify your key brand messages and influence customer behaviour. We can manage your campaign in-house, and report on all activity.