Our Story
Welcome to Hot Dog Solutions, we’ve grown from humble subcontractors into leaders of the industry, driven by innovation and a focus on client success. Our path is dotted with achievements, including the launch of our pay-on-results performance marketing programmes in 2021, a strategic partnership with Shopify in 2022, and becoming an official Shopline partner in 2024.
Our reputation has been built on trust and glowing endorsements from clients around the globe. We cherish the loyalty of our earliest partners, who have remained with us for over five years. This dedication was recently honoured with a nomination for a prestigious Performance Marketing Award in 2024, recognising our groundbreaking CPA by SKU model that boosts performance while cutting costs.
At Hot Dog Solutions, we value partnership and trust, understanding that our triumphs are intertwined with those of our clients. We invite you to join our story, where we create digital narratives that resonate, engage, and convert, as we continue to explore new horizons across the worldwide digital landscape.
TEAM
Meet the Team
Malachi Simons
Founder & Managing Director
A distinguished digital business leader with over 20 years of experience in the digital sector. As the founder of Hot Dog Solutions and various other ventures, he has consistently demonstrated his prowess in leading and transforming the tech industry. Mal has successfully launched subscription services in both the UK and Ireland and holds a US patent for the development of a preferencing engine utilised by movie platforms such as Netflix. Prior to founding his own businesses, Mal worked as an online troubleshooter for VCs. Launching and trading multiple multi-million Euro retail stores. His profound expertise as a retail specialist, combined with his collaborations with well-known household brands, has solidified his standing in the industry.
Laurence Baylac
Client Services Director
Laurence is an accomplished marketeer, boasting over a decade of experience and an impressive educational foundation with two master’s degrees in branding and communications. Her career is marked by her work with renowned brands such as Carrefour, Reflets de France, Les Pages Jaunes, Herta, and Fondation Pierre Fabre, consistently achieving outstanding results. Since making London her home in 2015, Laurence has spearheaded some of our most vital and complex client projects, expertly guiding them from design and development management through to meticulous planning and flawless execution. Her strategic insight and creative approach empower her to lead highly effective marketing campaigns that not only meet but exceed client expectations.
Sowgandh mohan Sachithanandan
Head of Production & Support Services
With 15 years of experience in product-based industries, Sowgandh has driven the full product lifecycle, from requirement gathering to successful implementation. Starting in telecom, he contributed to developing high-impact products before transitioning to healthcare, where he led the execution of innovative solutions. His meticulous attention to detail and focus on quality have shaped his leadership style, fostering collaboration across teams to deliver customer-centric outcomes. Now, at Hot Dog Solutions, Sowgandh leads operations with a forward-thinking mindset and a relentless commitment to excellence.
Edith Amedu
Senior Operations Manager
Edith is a strategic leader in operations management, with over a decade of experience in exceptional customer service delivery. She is bringing her sharp analytical mindset honed through her first degree in Microbiology and a master’s degree in Public Health, blending her strong academic background with a deep understanding of client needs. Known for her extraordinary attention to detail, Edith excels in crafting and executing strategies that enhance client delivery and drive business growth. Her career is marked by a collaborative spirit and a commitment to advancing client opportunities, ensuring that strategies align seamlessly with their goals.
Finley Lacey
Head of Commercial
Finley is a dynamic leader with a proven track record of driving commercial success and delivering impactful campaigns across the UK, Canada, the US, and beyond. Starting his career with our founder, Malachi Simons, during a work experience placement in 2018, Finley’s potential was clear from the outset. Joining Hot Dog Solutions as a founding member, he progressed from Affiliate Coordinator to leading the Affiliate Division, showcasing his strategic vision and excellence. Now as Head of Commercial, his deep market knowledge, particularly in Canada, and his adaptability make him an integral part of driving our continued growth.
Sophia Miebibo
Operations Coordinator
Sophia is our Operations Coordinator at HDS, where she plays a key role in helping our Performance Marketing and Product teams increase affiliate sales and support our clients. With her great coordination skills and attention to detail, Sophia is all about building strong partnerships and achieving excellent results.
Her friendly nature and strategic thinking make her a valuable part of our team. As she works to simplify operations and improve efficiency, Sophia’s dedication and enthusiasm truly stand out, making her an essential member of our team.
Kateryna Kucherniuk
Marketing Manager
Kateryna is an experienced marketing professional with expertise in affiliate marketing, creative strategy, and social media content. Originally from Ukraine, Kateryna is committed to lifelong learning and is currently pursuing a Master’s degree in Marketing Management at UCU Business School. With an academic background in Applied Linguistics and Management of Administration and Organisations, she combines strategic insight with exceptional attention to detail. Fluently speaking English and holding intermediate proficiency in German and Polish, she excels in collaboration and building strong relationships. Kateryna’s dedication and reliability make her a key driver of success at Hot Dog Solutions.
Anitha Arul Murugan
Development Manager
Anitha Arul Murugan is an accomplished Development Manager specialising in Shopify and WordPress development, delivering cutting-edge solutions tailored to clients’ needs. With a strong focus on creating impactful and user-friendly digital experiences, she excels in translating complex ideas into seamless, functional platforms. Anitha’s expertise lies in optimising development processes, ensuring efficiency without compromising on quality. Her innovative mindset and technical precision enable her to craft bespoke solutions that empower businesses to achieve their digital goals. Dedicated and detail-oriented, Anitha consistently drives exceptional results, making her an invaluable partner for clients seeking standout digital projects.
James Lewis
Technical Director
James is a distinguished Technical Director with more than 20 years of experience in the retail industry, having worked with some of the UK’s most renowned brands. His career also boasts eight years as an ecommerce trouble-shooter for VCs, during which he adeptly addressed challenges across the UK, Ireland, and Canada. His proficiency in Google AdWords and development is complemented by exceptional skills in creating dashboards and utilising technology to drive significant change. James’s talent for crafting and executing campaigns that deliver impressive results distinguishes him as a leader in his field.
At HDS, James plays a crucial role by overseeing the management of numerous websites, ensuring they function at peak performance and incorporate the latest innovations.
Seun Oseya
Graphic Designer
Seun is a passionate graphic designer who infuses a fresh wave of creativity into the HDS team. With a love for design that’s as evident in his work as it is in his enthusaism. Seun crafts visually stunning projects that captivate and engage. His approachable nature and collaborative spirit make him a delight to work alongside, as he thrives on exchanging ideas and bringing them to life with his innovative flair.
Seun’s talent for blending aesthetics with functionality ensures that ever project not only meets but exceeds expectations. Whether he’s embarking on a new campaign or refining existing designs, Seun’s commitment to quality and creativity shines through, making him a valued member of our design team.
Amar Bosankic
SEO & Performance Marketing Specialist
Amar is an enthusiastic and skilled SEO and Social Media Marketing specialist, committed to discovering the best solutions for our clients. As a digital native with a genuine passion for technology, Amar combines creativity with technical acumen in a unique way. His experience includes building his own websites and providing consultancy services for a variety of brands, underscoring his adaptable skill set.
In his role, Amar adeptly incorporates the latest SEO and Social Media trends to ensure our strategies are not only innovative but also effective in achieving a positive Return on Ad Spend (ROAS). His expertise in lead generation, alongside his proficiency in SEO and Social Media Marketing, guarantees that our campaigns consistently surpass client expectations.
Neeraj Kaushal
Chief Technical Officer
Neeraj Kaushal is a highly experienced and versatile technology professional with extensive expertise in web and cloud application development. With a broad knowledge base spanning C#, ASP.NET Framework, ASP.NET MVC, .NET Core, Blazor, Angular,Reactjs, HTML5, CSS3, Bootstrap, JavaScript, jQuery, Entity Framework, MySQL, and MS SQL Server.
Neeraj excels in creating scalable solutions across Web, Desktop, and cloud-based applications. He is skilled in API development, SQL optimization, and 2FA implementation. Proficient with Agile, Scrum, and Visual Studio (2011-2022), Neeraj’s technical acumen and detail-oriented approach make him a valuable asset for innovative solutions.
Habeeb Ikeoluwa
Graphic Designer
With a strong background in graphics, motion graphics, landing pages, UI/UX designs, and video editing, Habeeb is a true multi-talented artist. He has worked with a vast array of organisations, both nationally and internationally, honing his skills as a graphic artist, creative director, UI/UX designer, and video editor. His proficiency in Adobe platforms, Corel Draw, Blender, and Bubble.io makes him an invaluable asset to our team.
Habeeb’s passion for creativity is matched by his commitment to staying at the forefront of his field. He is always focused on ensuring he delivers the best results for our clients.
Seun Olubajo
Business Intelligence Manager
Seun Olubajo serves as our Business Intelligence Manager, bringing a robust analytical acumen to Hot Dog Solutions. With a solid background as a Data Analyst in the marketing, aviation, and retail industries, Seun is adept at utilising tools like Microsoft Excel, Power BI, MySQL, Azure Machine Learning Studio, and R language for comprehensive data analysis and visualisation. Recently, he completed the DBT Fundamentals course, enhancing his skills in data transformation with DBT in the BigQuery warehouse. Seun’s commitment to continuous learning and growth aligns seamlessly with our data-driven approach and the expansion of our service offerings. His expertise is pivotal in driving insightful strategies that propel our business and client success.
Meghan
Mascot
Our delightful Husky and cherished Office Dog, stands as the heart of our team and the muse behind our brand. With her striking features and playful spirit, she has spent six wonderful years endearing herself to both colleagues and clients alike. Renowned as the vigilant defender of food and an adept hunter of mice, Meghan is ever-ready to earn a tasty treat and will graciously put up with cuddles if treats are forthcoming. Her astonishing ability to detect a crisp packet being opened from 300 metres away never fails to impress. Meghan’s whimsical habit of leaving her bones in peculiar spots around the office adds an intriguing element to her adventures.
Her presence infuses our office with joy and warmth, making her an indispensable part of our team.