The Story Behind Hot Dog
Bringing together decades of digital and commercial experience working within the retail sector; Hot Dog Solutions was founded by Mal Simons in the blistering heatwave of 2019. While struggling to come up with a name for the new business, Mal’s beloved Siberian Husky and Office Mascot, “Meghan” walked in panting. And the Hot Dog brand was born.Since 2019 HDS has evolved to meet the needs of our clients. From subcontracting for other agencies, to expanding the team and driving direct partnerships and sales. Hot Dog Solutions has gone from strength to strength, introducing pay on results performance marketing programs in 2021, and becoming a Shopify partner in 2022.
All of our clients over the first 4 years of operating have been won through word of mouth recommendations, while our longest standing clients have been with us for over 4 years.
Meet the Team
Founder & Managing Director
An experienced and successful digital business leader with over 20 years’ experience in the digital world.
The founder of multiple ventures, Mal has launched subscription services in both the UK and Ireland and has a US patent for building the preferencing engine on which movie services like Netflix are based. Prior to starting his own businesses, Mal worked as an online troubleshooter for VCs, helping brands to optimise and make money online.
Head of Performance Marketing
A commercial marketeer with two masters degrees in branding and communications; Laurence has more than a decade of experience working for big brands including Carrefour, Reflets de France, Les Pages Jaunes, Herta, Fondation Pierre Fabre and more. Based in London since 2015, Laurence takes the lead on some of our most important and detailed client projects – taking from design and planning through to delivery and execution.