Our Story

Our story began with a moment of inspiration. When our founder Mal Simons was brainstorming for a company name, his husky puppy Meghan ran into the room panting, and the perfect name was born. Today, Hot Dog Solutions is known for creating bold ideas and smarter solutions that help businesses grow. We’re excited about the future and invite you to be part of our success.

Turning Ideas Into Results

We started as humble subcontractors, but through hard work and dedication, we’ve grown into leaders of our industry. From our early days as a respected affiliate marketing agency, we’ve evolved into a full-service digital powerhouse. Whether it’s performance marketing or intricate eCommerce solutions, we’ve built a reputation for turning challenges into opportunities and big ideas into success stories.

Our success is rooted in the trust and loyalty of our clients. Some of our earliest partners are still with us after six years, and we’re proud to see those relationships thrive. This dedication was recognised in 2024 when we received a Highly Noted Performance Marketing Award for our innovative CPA by SKU model. This approach doesn’t just boost performance; it helps our clients save money too.

At Hot Dog Solutions, we believe that when our clients succeed, we succeed. That’s why everything we do—from launching pay-on-results marketing in 2021 to becoming a Shopify partner in 2022 and Shopline partner in 2024—is designed with your success in mind. We’re driven by a passion for exploring new digital possibilities and building partnerships that last.

Wherever you’re based, our team is ready to help your business grow, connect, and thrive.

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Awards and Partnerships

Meet the team

Leadership Team

Malachi Simons

Founder & Managing Director

A distinguished digital business leader with over 20 years of experience in the digital sector. As the founder of Hot Dog Solutions and various other ventures, he has consistently demonstrated his prowess in leading and transforming the tech industry. Mal has successfully launched subscription services in both the UK and Ireland and holds a US patent for the development of a preferencing engine utilised by movie platforms such as Netflix. Prior to founding his own businesses, Mal worked as an online troubleshooter for VCs. Launching and trading multiple multi-million Euro retail stores. His profound expertise as a retail specialist, combined with his collaborations with well-known household brands, has solidified his standing in the industry.

Laurence Baylac

Client Services Director

Laurence is an accomplished marketeer, boasting over a decade of experience and an impressive educational foundation with two master’s degrees in branding and communications. Her career is marked by her work with renowned brands such as Carrefour, Reflets de France, Les Pages Jaunes, Herta, and Fondation Pierre Fabre, consistently achieving outstanding results. Since making London her home in 2015, Laurence has spearheaded some of our most vital and complex client projects, expertly guiding them from design and development management through to meticulous planning and flawless execution. Her strategic insight and creative approach empower her to lead highly effective marketing campaigns that not only meet but exceed client expectations.

James Lewis

Technical Director

James is a distinguished Technical Director with more than 20 years of experience in the retail industry, having worked with some of the UK’s most renowned brands. His career also boasts eight years as an ecommerce trouble-shooter for VCs, during which he adeptly addressed challenges across the UK, Ireland, and Canada. His proficiency in Google AdWords and development is complemented by exceptional skills in creating dashboards and utilising technology to drive significant change. James’s talent for crafting and executing campaigns that deliver impressive results distinguishes him as a leader in his field. At HDS, James plays a crucial role by overseeing the management of numerous websites, ensuring they function at peak performance and incorporate the latest innovations.

Finley Lacey

Head of Commercial

Finley is a dynamic leader with a proven track record of driving commercial success and delivering impactful campaigns across the UK, Canada, the US, and beyond. Starting his career with our founder, Malachi Simons, during a work experience placement in 2018, Finley’s potential was clear from the outset. Joining Hot Dog Solutions as a founding member, he progressed from Affiliate Coordinator to leading the Affiliate Division, showcasing his strategic vision and excellence. Now as Head of Commercial, his deep market knowledge, particularly in Canada, and his adaptability make him an integral part of driving our continued growth.

Sowgandh mohan Sachithanandan

Head of Production & Support Services

With 15 years of experience in product-based industries, Sowgandh has driven the full product lifecycle, from requirement gathering to successful implementation. Starting in telecom, he contributed to developing high-impact products before transitioning to healthcare, where he led the execution of innovative solutions. His meticulous attention to detail and focus on quality have shaped his leadership style, fostering collaboration across teams to deliver customer-centric outcomes. Now, at Hot Dog Solutions, Sowgandh leads operations with a forward-thinking mindset and a relentless commitment to excellence.

Akinbobola Adeyemo

Head of Retail Operations

Akinbobola plays a pivotal role in managing the day-to-day retail operations for our valued clients. At HDS, we take pride in running entire online divisions for some of the most dynamic retail brands, and Akin ensures every aspect runs seamlessly. With a meticulous approach to direct-to-consumer (D2C) operations, he is the lynchpin in daily trading, managing the retail team. Akinbobola’s commitment to customer satisfaction is unwavering. He thrives on crafting innovative solutions that not only streamline processes but also enhance the experience for our clients’ customers. Known for his strategic mindset and dedication, Akin’s leadership fuels the success of our retail ventures, making him an indispensable asset to both our team and the clients we proudly serve.

Support Team

Kateryna Kucherniuk

Marketing Manager

Kateryna is an experienced marketing professional with expertise in affiliate marketing, creative strategy, and social media content. Originally from Ukraine, Kateryna is committed to lifelong learning and is currently pursuing a Master’s degree in Marketing Management at UCU Business School. With an academic background in Applied Linguistics and Management of Administration and Organisations, she combines strategic insight with exceptional attention to detail. Fluently speaking English and holding intermediate proficiency in German and Polish, she excels in collaboration and building strong relationships. Kateryna’s dedication and reliability make her a key driver of success at Hot Dog Solutions.

Anitha Arul Murugan

Development Manager

Anitha Arul Murugan is an accomplished Development Manager specialising in Shopify and WordPress development, delivering cutting-edge solutions tailored to clients’ needs. With a strong focus on creating impactful and user-friendly digital experiences, she excels in translating complex ideas into seamless, functional platforms. Anitha’s expertise lies in optimising development processes, ensuring efficiency without compromising on quality. Her innovative mindset and technical precision enable her to craft bespoke solutions that empower businesses to achieve their digital goals. Dedicated and detail-oriented, Anitha consistently drives exceptional results, making her an invaluable partner for clients seeking standout digital projects.

Amar Bosankic

SEO & Performance Marketing Specialist

Amar is an enthusiastic and skilled SEO and Social Media Marketing specialist, committed to discovering the best solutions for our clients. As a digital native with a genuine passion for technology, Amar combines creativity with technical acumen in a unique way. His experience includes building his own websites and providing consultancy services for a variety of brands, underscoring his adaptable skill set. In his role, Amar adeptly incorporates the latest SEO and Social Media trends to ensure our strategies are not only innovative but also effective in achieving a positive Return on Ad Spend (ROAS). His expertise in lead generation, alongside his proficiency in SEO and Social Media Marketing, guarantees that our campaigns consistently surpass client expectations.

Seun Oseya

Graphic Designer

Seun is a passionate graphic designer who infuses a fresh wave of creativity into the HDS team. With a love for design that’s as evident in his work as it is in his enthusaism. Seun crafts visually stunning projects that captivate and engage. His approachable nature and collaborative spirit make him a delight to work alongside, as he thrives on exchanging ideas and bringing them to life with his innovative flair.

Seun’s talent for blending aesthetics with functionality ensures that ever project not only meets but exceeds expectations. Whether he’s embarking on a new campaign or refining existing designs, Seun’s commitment to quality and creativity shines through, making him a valued member of our design team.

Habeeb Ikeoluwa

Graphic Designer

With a strong background in graphics, motion graphics, landing pages, UI/UX designs, and video editing, Habeeb is a true multi-talented artist. He has worked with a vast array of organisations, both nationally and internationally, honing his skills as a graphic artist, creative director, UI/UX designer, and video editor. His proficiency in Adobe platforms, Corel Draw, Blender, and Bubble.io makes him an invaluable asset to our team.

Habeeb’s passion for creativity is matched by his commitment to staying at the forefront of his field. He is always focused on ensuring he delivers the best results for our clients.

Sophia Miebibo

Operations Coordinator

Sophia is our Operations Coordinator at HDS, where she plays a key role in helping our Performance Marketing and Product teams increase affiliate sales and support our clients. With her great coordination skills and attention to detail, Sophia is all about building strong partnerships and achieving excellent results.

Her friendly nature and strategic thinking make her a valuable part of our team. As she works to simplify operations and improve efficiency, Sophia’s dedication and enthusiasm truly stand out, making her an essential member of our team.

Onime E. Kingsley

Customer Services Manager

Kingsley leads with a steadfast commitment to putting our clients’ customers first. At HDS, where we manage multiple direct-to-consumer (D2C) websites on behalf of our clients, Kingsley is at the heart of delivering exceptional customer experiences. His hands-on approach ensures his team is equipped to handle every query with efficiency and care, making him an indispensable first line of defence in safeguarding customer satisfaction.
Never seemingly off duty, Kingsley goes above and beyond to ensure every customer feels valued, taking pride in resolving challenges and exceeding expectations.

Edith Amedu

Senior Operations Manager

Edith is a strategic leader in operations management, with over a decade of experience in exceptional customer service delivery. She is bringing her sharp analytical mindset honed through her first degree in Microbiology and a master’s degree in Public Health, blending her strong academic background with a deep understanding of client needs. Known for her extraordinary attention to detail, Edith excels in crafting and executing strategies that enhance client delivery and drive business growth. Her career is marked by a collaborative spirit and a commitment to advancing client opportunities, ensuring that strategies align seamlessly with their goals.

Brand Ambassador

Meghan

Mascot

Our delightful Husky and cherished Office Dog, stands as the heart of our team and the muse behind our brand. With her striking features and playful spirit, she has spent six wonderful years endearing herself to both colleagues and clients alike. Renowned as the vigilant defender of food and an adept hunter of mice, Meghan is ever-ready to earn a tasty treat and will graciously put up with cuddles if treats are forthcoming. Her astonishing ability to detect a crisp packet being opened from 300 metres away never fails to impress. Meghan’s whimsical habit of leaving her bones in peculiar spots around the office adds an intriguing element to her adventures.
Her presence infuses our office with joy and warmth, making her an indispensable part of our team.

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