Optimisation
The campaign report lands on your desk. Clicks look healthy. Cost per click is roughly where you expected. But sales are flat, and the enquiry
09/11/2026
The campaign report lands on your desk. Clicks look healthy. Cost per click is roughly where you expected. But sales are flat, and the enquiry
Grab your phone. Open your own online store. Pick a product, any product, and buy it. Now count every single tap from the product page
Every unnecessary field in your checkout is quietly costing you sales. Your customer has already done the hard part. They found you, browsed your range,
A number turns red on your dashboard. Sales look down. Conversion’s dropped. Traffic’s tanked. Your stomach lurches, and before you know it you’re firing off
A client asked me recently, “Mal, why has our conversion rate dropped when our sales are actually up?” Brilliant question. And honestly, it’s one I
Your website is like an employee. Now, imagine you had an employee who showed up late, gave half-hearted answers, and missed every deadline. Would you
