As we approach the new year, we’re excited to share our predictions for the top affiliate marketing trends of 2024. Drawing on our extensive industry experience and the latest market insights, we’ve identified key areas where we expect to see significant growth and innovation. At Hot Dog Solutions, we’re committed to helping you stay ahead … Read more
We’re thrilled to share that Hot Dog Solutions has recently teamed up with My Dog Trainer Pro, a highly regarded dog training service based in North London. My Dog Trainer Pro is led by Joe Clarke, a distinguished dog trainer and behaviourist. With over 30 years of experience in the field, Joe’s approach to dog … Read more
The digital landscape is continuously evolving, and the giants of the industry never cease to innovate. Google, the world’s most popular search engine, is at the forefront of this transformation with its new AI-based search system. The HDS team have been trying this out for some time now; this evolution is set to disrupt the … Read more
In the diverse world of marketing, understanding your audience is paramount. One often overlooked aspect is generational differences. Each generation has unique characteristics, preferences, and behaviours that can significantly impact your marketing strategies. Here at Hot Dog Solutions, we’ve broken down how to effectively target each generation. The Silent Generation (Born 1928-1945) This generation values … Read more
At Hot Dog Solutions, we’re not just another digital agency. We have decades of experience in both ecommerce and retail more generally. We also understand the power of partnerships. One such partnership that has proven to be beneficial is with comparison shopping partners (CSS Partners). But what exactly are CSS Partners and why should you … Read more
We’re elated to share the news that dynamic activewear brand, Drip Union has selected us, Hot Dog Solutions, the results-driven performance marketing agency, to take over the Program Management of their affiliate program on Awin. Drip Union isn’t just a brand – it’s a vibrant lifestyle that celebrates individuality and self-expression through its unique, high-quality … Read more
In the rapidly evolving world of ecommerce, data-driven decision-making is the key to success. In my 20 years of experience in ecommerce retail, a few years on the agency side of that relationship and about a decade troubleshooting for various Venture Capital companies, I’ve seen the industry transform dramatically. But one thing has remained a … Read more
Black Friday is no longer just a day, it’s a season. Brands that extend their Black Fridayactivity over several weeks rather than condensing it to a single weekend are likely tooutperform those that don’t. With many of your competitors running promotions throughoutNovember, it’s essential to compete for your audience and build anticipation leading up to … Read more
Table of Contents: Introduction In the dynamic realm of digital marketing, achieving SEO excellence demands innovation and a willingness to explore unconventional strategies. Welcome to the realm of affiliate marketing – a dynamic approach that not only fuels revenue but also transforms the landscape of search engine optimisation (SEO). In this article, we’ll explore the … Read more
Pay-per-click (PPC) advertising has become an important part of any digital marketing strategy in recent years. It is a way to get your business in front of potential customers quickly and efficiently, but it does come with a cost. But what will PPC costs look like in 2023? Let’s take a closer look and see … Read more
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