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Big news just landed in the world of online retail. On 23 July 2026, the European Commission hit Google with €890 million in fines for
24/07/2026
Big news just landed in the world of online retail. On 23 July 2026, the European Commission hit Google with €890 million in fines for
What a time to be a football fan. England have battled their way into a World Cup semi-final, and on Wednesday 15 July at 8pm,
I’ve sat in a lot of board meetings over twenty years. And I’ve watched the same trick play out more times than I can count:
A number turns red on your dashboard. Sales look down. Conversion’s dropped. Traffic’s tanked. Your stomach lurches, and before you know it you’re firing off
Here’s a hard truth I’ve been sharing with ecommerce teams for two decades: most sales problems aren’t complicated. They just feel that way. When online
A client asked me recently, “Mal, why has our conversion rate dropped when our sales are actually up?” Brilliant question. And honestly, it’s one I
Let’s be honest. Everyone’s obsessed with “personalisation” in their CRM right now. And then they wonder why their campaigns fall flat, their open rates slide,
A lot of agency relationships look fine on paper. There is a scope. A retainer. A monthly report. A scheduled call. A few agreed KPIs.
Every record tells a story. So should the shop that sells it. When we set out to rebuild Vinyl Castle, the brief was deceptively simple:
Google I/O comes around every year, and every year the gap between “interesting tech announcement” and “this affects how my customers find and buy” gets
