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A client asked me recently, “Mal, why has our conversion rate dropped when our sales are actually up?” Brilliant question. And honestly, it’s one I
25/06/2026
A client asked me recently, “Mal, why has our conversion rate dropped when our sales are actually up?” Brilliant question. And honestly, it’s one I
Let’s be honest. Everyone’s obsessed with “personalisation” in their CRM right now. And then they wonder why their campaigns fall flat, their open rates slide,
A lot of agency relationships look fine on paper. There is a scope. A retainer. A monthly report. A scheduled call. A few agreed KPIs.
Every record tells a story. So should the shop that sells it. When we set out to rebuild Vinyl Castle, the brief was deceptively simple:
Google I/O comes around every year, and every year the gap between “interesting tech announcement” and “this affects how my customers find and buy” gets
Not every sale happens on impulse. If you sell products or services that cost more, carry more risk, or need more thought, your customers do
When Meta performance dips, the first reaction is often simple: increase the budget. It feels logical. If results are slowing down, more spend should create
Imagine having an employee who works 24 hours a day, seven days a week, and never asks for a bank holiday off. This team member
The way your customers shop is changing forever. Traditional search bars and endless scrolling are rapidly making way for highly intelligent, conversational AI assistants. This
We have a unique national obsession. We talk about it at bus stops, we complain about it in the pub, and we stare out of