A Guide to Display Advertising

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Have you ever wondered why certain ads appear on websites and social media platforms? This is called display advertising, and it’s a powerful way for businesses and organizations to reach their target audiences. Keep reading to learn more about what display advertising is, how it works, and why it’s an effective form of marketing.

What is Display Advertising?

Display advertising is a type of online advertising that uses visuals like images, videos, sound clips, or GIFs to promote products or services. It can appear in many places online like websites, blogs, emails, and social media platforms. It’s usually used for brand awareness as opposed to direct sales.

How Does Display Advertising Work?

Display advertising works using ad networks like Google Adsense or Bing Ads. These networks have thousands of websites where they can place ads on behalf of their customers (advertisers). The website owners who agree to host the ads get paid each time someone clicks on the ad. Each time an ad appears on a website or platform, it’s known as an “impression.” Every impression has the potential to result in a click through to the advertiser’s website.                                                                                           

Why Is Display Advertising Effective?                                

One of the reasons why display advertising is so effective is because advertisers have the ability to target specific audience segments based on criteria such as age, location, interests, etc., which increases the chances that people will click through and take action with their product or service. That being said, it’s important that marketers create creative visuals that capture users’ attention so they will click through. Additionally, marketers should track their campaigns closely so they can make adjustments if any changes need to be made in order for them to be successful.


Display advertising is one of the most effective ways for businesses and organizations to reach their target audiences online. When done correctly and carefully monitored, this type of advertising can be extremely beneficial for companies looking to increase brand awareness and drive more traffic (and sales) from potential customers online. If you’re looking for an easy way to get your message out there without breaking the bank, then display advertising may be just what you need!


Traffic and Sales Generation

You can have the best website in the world, but if you don’t drive traffic to your site, then no one will know about how awesome you are!


Search Engine Optimisation (SEO)

Starting with a FREE audit, we will help you to get your site ranking well on Google.

PR services

Every client has different business objectives, audiences and opportunities. We use a series of techniques that help us identify what needs to be done to achieve your business targets. Increasingly important is getting under the skin of your target audiences, what motivates them, what needs you are addressing and finally, how and where to reach them in an actionable and measurable way.

Paid Search and Paid Social Media

We can boost your profile online, generate new traffic and sales in a cost effective / results driven manner. Working in conjunction with yourselves or on your behalf, we can target consumers in a variety of ways. Unlike other agencies, we do not earn additional commission on traditional Google Shopping, Pay Per Click and Paid Social campaigns (unless working on a pay on results basis).
We know how to appeal to customers. We know how to build programmes; we can help you associate point values with products and plan out both redemptions and establish your overall proposition.

Influencer Marketing

We have access to thousands of influencers in multiple countries who can tell their audience to support your business. We can match your brief to influencers and present you with options to amplify your key brand messages and influence customer behaviour. We can manage your campaign in-house, and report on all activity.

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