PR Services

Our approach:

Honestly, there is no singular or ‘normal’ approach because every client has different business objectives, audiences and opportunities. We use a series of techniques that help us identify what needs to be done to achieve your business targets. Increasingly important is getting under the skin of your target audiences, what motivates them, what needs you are addressing and finally, how and where to reach them in an actionable and measurable way.

Research:

Moving beyond the ‘traditional’ research tactics, we build a clear picture of each target audience, their motivators, their unmet needs and whether you have a solution they are after.

Strategy:

Having clarified, honed and truly understood your target audiences, we then assess all the factors facing the company, both positive and negative, in your control and those not – identifying how the business can respond to the audience. The resulting strategy ensures that we deliver solutions that make the audience DO something.

Action-driven creative:

As they say, action speaks louder than words. This is the filter for any of our campaign creatives. Creative needs to create a reaction – not just an online engagement – but actually make the audience do the thing that meets your business objectives. Our campaigns are designed to make your audiences to do something, not just ‘like’ something.

Results:

There’s no point delivering a campaign that lives in the brand’s world and expects the target audience to join your world. To get the best results, we ensure that the media channels used are the ones we know your target audiences already engage with and use. Additionally, we tailor the way the creative is executed for each channel to deliver the best engagement and more importantly, traffic.

How we can help:

●          Audience identification/clarification●          Audience insights
●          Strategy creation●          Messaging creation
01

Traffic and Sales Generation

You can have the best website in the world, but if you don’t drive traffic to your site, then no one will know about how awesome you are!

02

Search Engine Optimisation (SEO)

Starting with a FREE audit, we will help you to get your site ranking well on Google.
03

PR services

Every client has different business objectives, audiences and opportunities. We use a series of techniques that help us identify what needs to be done to achieve your business targets. Increasingly important is getting under the skin of your target audiences, what motivates them, what needs you are addressing and finally, how and where to reach them in an actionable and measurable way.
04

Paid Search and Paid Social Media

We can boost your profile online, generate new traffic and sales in a cost effective / results driven manner. Working in conjunction with yourselves or on your behalf, we can target consumers in a variety of ways. Unlike other agencies, we do not earn additional commission on traditional Google Shopping, Pay Per Click and Paid Social campaigns (unless working on a pay on results basis).
05

Loyalty

We know how to appeal to customers. We know how to build programmes; we can help you associate point values with products and plan out both redemptions and establish your overall proposition.
06

Influencer Marketing

We have access to thousands of influencers in multiple countries who can tell their audience to support your business. We can match your brief to influencers and present you with options to amplify your key brand messages and influence customer behaviour. We can manage your campaign in-house, and report on all activity.