We’re thrilled to expand our partnership with Oxygen Activeplay, the UK’s leading indoor activity park brand! Already known for their fun-filled parks packed with trampolines, ninja courses, and glow-in-the-dark Neon Nights, Oxygen Activeplay is taking their customer relationships to the next level.
At Hot Dog Solutions, we’re excited to support their efforts by managing email production, assisting with strategic planning, and helping them segment and connect with their audience more effectively. Using their existing CRM platform, dotdigital, we’ll be creating campaigns that truly deliver value to their customer base.
Why Email Marketing is Key for Oxygen Activeplay
Building strong customer relationships is at the heart of what Oxygen Activeplay does, and email marketing is one of the most powerful tools for keeping those connections alive. It’s not just about sending promotions; it’s about creating meaningful communication.
By sending personalised, well-timed messages, Oxygen can keep families engaged long after their visits. From sharing the latest park offers to celebrating birthdays with exclusive discounts, email is the perfect way to bring a little extra joy into their customers’ lives.
How We’re Supporting Oxygen
We believe in making marketing simple AND effective, and our role with Oxygen Activeplay is all about enhancing what they’re already doing by adding strategy and structure. Here’s how we’re helping them bring their email marketing to life:
1. Email Production
We’re handling the heavy lifting of creating visually engaging, on-brand emails that catch customers’ attention in their inboxes. Whether it’s newsletters, event promotions, or seasonal campaigns, every email will be designed to drive engagement and get results.
2. Strategic Planning
What should you send? When should you send it? How often? We’re working with the team at Oxygen to map out email strategies that align with their goals. Each campaign will be carefully planned to make sure the right message goes out at the right time.
3. Customer Segmentation
One size doesn’t fit all, and that’s why segmentation is so crucial. By grouping customers based on things like behaviours, interests, and previous spending, we’ll ensure Oxygen can deliver emails that feel personal and relevant to their audience.
4. CRM Support with Dotdigital
Oxygen Activeplay uses dotdigital to manage their CRM needs, and we’re helping them unlock its full potential. From advanced automation to in-depth reporting, we’ll make sure their system works harder to connect with their audience and achieve their marketing objectives.
A Word from Malachi Simons, Founder of Hot Dog Solutions
“We’re delighted to be working with Brad and the fantastic team at Oxygen Activeplay. CRM is a real passion of mine, and I’m looking forward to getting under the hood to help create campaigns that truly resonate with their customers. I’m also excited to see the creative magic Laurence and the team bring to life. This is such an exciting partnership, and I can’t wait to see where it takes us!”
Why This Partnership is Exciting
Oxygen Activeplay is all about creating moments of joy for families. Whether it’s celebrating a child’s birthday or enjoying a spontaneous day out, their parks bring people together to create lasting memories.
By improving their email marketing and CRM efforts, we’re helping them extend that joy beyond their parks. Every message they send will act as a touchpoint to strengthen relationships, encourage return visits, and keep families up-to-date on must-know offers and activities. For Oxygen, this means happy, loyal customers. For us, it means doing what we love best – creating value through smart digital solutions.
Looking Forward
The collaboration between Oxygen Activeplay and Hot Dog Solutions is a perfect match. With our expertise in strategy, segmentation, and execution, and their commitment to fun and family, we’re confident this partnership will deliver great things.
We’re thrilled to bring the magic of Oxygen to even more families through thoughtful, effective email campaigns. Here’s to stronger connections, increased engagement, and more smiling faces bouncing through Oxygen’s doors!
If you’re ready to supercharge your email marketing and CRM efforts, we’d love to help. Find out more about our tailored services here.
Hot Dog Solutions and Oxygen Activeplay – bringing people together, one email at a time.
