Understanding PPC: What it is, and How it Can Benefit Your Business

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Pay-Per-Click (PPC) advertising has become a popular way for businesses to increase their visibility online. But what is PPC? And how can it benefit your business? In this blog post, we’ll discuss the basics of PPC and why you should consider using it for your business.

What is PPC?

Pay-Per-Click (PPC) advertising is an online marketing model where advertisers pay a fee every time one of their ads is clicked by a user. Advertisers bid on keywords that are relevant to their products or services in order to appear in search engine results pages (SERPs). They only pay when someone actually clicks their ad, hence the name “pay-per-click”.

How Does It Work?

When someone searches for something on Google or another search engine, they are shown a list of results that meet their query. This list contains both organic listings (which are unpaid) and paid advertisements (which are marked with a small “Ad” icon). These ads are placed there based on the advertiser’s bid amount, as well as other factors such as quality score and click-through rate (CTR). If a user clicks on an ad, the advertiser pays the amount they have bid for that keyword per click. In addition to appearing in SERPs, PPC ads can also be found on other sites across the web, such as social media platforms.

Benefits of Using PPC

Using PPC can help your business achieve several goals:  – Increase website traffic – Generate leads – Boost brand awareness – Reach specific audiences – Test different messages quickly and easily – Measure success effectively – Control costs with budget caps   All of these benefits make PPC an attractive option for businesses looking to increase their visibility online. Plus, unlike organic search engine optimization (SEO), you don’t need to wait weeks or months for your results – you can start seeing them almost immediately!

Pay On Results Alternative

In addition to PPC, it is now often possible to advertise using a pay on results model rather than Pay Per Click. This is where you only pay for advertising if this generates a conversion on a fixed price basis.

This is where PPC is conducted on your behalf, but the risk is borne by your partner agency like Hot Dog Solutions. You pay nothing unless you generate a sale.

Please contact us for more information and to have a chat about adopting this model >


Pay-Per-Click advertising can be an effective way to promote your business online. With its ability to generate leads quickly and control costs with budget caps, you could see great results from using this marketing model.

To get started with running successful ad campaigns, consider partnering with a digital marketing agency like Metric Marketing that specializes in digital advertising services like PPC management. With the right team behind you, you can increase website traffic while reaching specific audiences and improving brand recognition—all at once!


Traffic and Sales Generation

You can have the best website in the world, but if you don’t drive traffic to your site, then no one will know about how awesome you are!


Search Engine Optimisation (SEO)

Starting with a FREE audit, we will help you to get your site ranking well on Google.

PR services

Every client has different business objectives, audiences and opportunities. We use a series of techniques that help us identify what needs to be done to achieve your business targets. Increasingly important is getting under the skin of your target audiences, what motivates them, what needs you are addressing and finally, how and where to reach them in an actionable and measurable way.

Paid Search and Paid Social Media

We can boost your profile online, generate new traffic and sales in a cost effective / results driven manner. Working in conjunction with yourselves or on your behalf, we can target consumers in a variety of ways. Unlike other agencies, we do not earn additional commission on traditional Google Shopping, Pay Per Click and Paid Social campaigns (unless working on a pay on results basis).
We know how to appeal to customers. We know how to build programmes; we can help you associate point values with products and plan out both redemptions and establish your overall proposition.

Influencer Marketing

We have access to thousands of influencers in multiple countries who can tell their audience to support your business. We can match your brief to influencers and present you with options to amplify your key brand messages and influence customer behaviour. We can manage your campaign in-house, and report on all activity.

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