What is SEO and Why Does it Matter?

Home / What is SEO and Why Does it Matter?

When you ask someone what SEO means, they might tell you that it stands for “Search Engine Optimization”. But what does that really mean? And why is it important? In this blog post, we’ll explore the definition of SEO and explain why it matters for businesses and consumers alike.

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of optimizing a website or web page to increase its visibility in search engine results pages (SERPs). The goal of SEO is to make sure people can find your website easily when they type a query into a search engine like Google. This is accomplished by analyzing relevant keywords, creating content with those keywords in mind, and ensuring that your site has all the necessary technical elements in place to be found by search engines.

Why Does SEO Matter?

When done correctly, SEO can help your business reach potential customers more effectively than traditional marketing tactics. By utilizing relevant keywords in your content and optimizing your website’s technical elements, you can increase your visibility on SERPs and get more eyes on your website. This ultimately leads to more sales or leads as people become aware of your business through their online searches.

Having good SEO also helps to establish credibility for your business. When users see that your website appears higher up in SERPs than other competing websites, they are likely to trust you more because they perceive you as being an ‘expert’ in the field. This credibility can go a long way towards building loyalty with customers who may otherwise have been uncertain about using your services or buying from you due to lack of knowledge about the company or product. 


SEO plays an important role in helping businesses reach their targets audiences more effectively and efficiently while also increasing their credibility among potential customers. It takes time and effort to do proper keyword research, create quality content with those keywords in mind, optimize technical elements of the website such as meta tags, and build backlinks from other credible websites; but if done correctly it will pay off in increased visibility on SERPs as well as customer trustworthiness. If you’re looking for ways to improve the success of your online presence, including implementing an effective SEO strategy should be at the top of your list!


Traffic and Sales Generation

You can have the best website in the world, but if you don’t drive traffic to your site, then no one will know about how awesome you are!


Search Engine Optimisation (SEO)

Starting with a FREE audit, we will help you to get your site ranking well on Google.

PR services

Every client has different business objectives, audiences and opportunities. We use a series of techniques that help us identify what needs to be done to achieve your business targets. Increasingly important is getting under the skin of your target audiences, what motivates them, what needs you are addressing and finally, how and where to reach them in an actionable and measurable way.

Paid Search and Paid Social Media

We can boost your profile online, generate new traffic and sales in a cost effective / results driven manner. Working in conjunction with yourselves or on your behalf, we can target consumers in a variety of ways. Unlike other agencies, we do not earn additional commission on traditional Google Shopping, Pay Per Click and Paid Social campaigns (unless working on a pay on results basis).
We know how to appeal to customers. We know how to build programmes; we can help you associate point values with products and plan out both redemptions and establish your overall proposition.

Influencer Marketing

We have access to thousands of influencers in multiple countries who can tell their audience to support your business. We can match your brief to influencers and present you with options to amplify your key brand messages and influence customer behaviour. We can manage your campaign in-house, and report on all activity.

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